A Little Guide to

The Moomins

Round, gentle, and forever curious — the little white creatures of Moominvalley, dreamed up in the forests of Finland.

01 · ORIGINSWho are the Moomins?

The Moomins are a family of soft, hippo-shaped trolls with round snouts and enormous hearts. They were created by the Finnish–Swedish artist and writer Tove Jansson (1914–2001), who first sketched a Moomin-like creature on an outhouse wall as a teenager and brought them fully to life in her 1945 book The Moomins and the Great Flood.

Across nine novels, several picture books, and a beloved comic strip, Jansson built Moominvalley — a place of long Nordic summers, sudden adventures, and the quiet, everyday warmth of home. The stories are gentle on the surface but wise underneath, touching on loneliness, freedom, fear, and the comfort of being loved exactly as you are.

02 · THE FAMILY & FRIENDSMeet the valley

A handful of the residents you'll meet on a wander through Moominvalley.

🤍

Moomintroll

The gentle hero

Kind, brave, and a little anxious — our curious protagonist, happiest with his friends nearby and an adventure on the horizon.

👜

Moominmamma

The calm centre

Unflappable and endlessly warm, she keeps a handbag of everything needed and a home open to every wandering soul.

🎩

Moominpappa

The dreamer

An adventurer-turned-memoirist who wears a tall black hat and is forever writing the story of his own remarkable life.

🎣

Snufkin

The wanderer

A free-roaming philosopher in a green hat who lives for the open road, harmonica tunes, and the space to be alone.

🌸

Snork Maiden

The bright spirit

Moomintroll's sweetheart, who changes colour with her mood and wears a golden anklet she treasures dearly.

🔥

Little My

The tiny tempest

Fierce, fearless, and gloriously blunt — small enough to fit in a pocket, sharp enough to win any argument.

🧳

Sniff

The treasure-seeker

A jittery little creature with a soft spot for money, shiny things, and grand schemes that rarely go to plan.

❄️

The Groke

The lonely chill

A mournful, frost-cold figure who freezes the ground she touches — feared, yet aching only for a little warmth.

“All things are so very uncertain, and that's exactly what makes me feel reassured.”

03 · THE WORLDLife in Moominvalley

At the heart of it all stands the tall, round, blue Moominhouse — a stove-shaped home where the door is never locked and there's always a bed for a stranger. Around it the valley turns through the seasons: berry-picking summers, storm-tossed autumns, and the strange hush of winter, when Moomins are supposed to hibernate but sometimes wake to a world of snow.

What makes the stories endure isn't the plots but the feeling — a philosophy of tolerance, curiosity, and unhurried kindness. Everyone is welcome, difference is celebrated, and it's perfectly fine to sail off alone for a while, so long as you know the light is on for your return.

1945First Moomin book
9Moomin novels
50+Languages
🇫🇮Made in Finland